In 2013/2014 Global Payments underwent a world wide re-brand. A boutique agency was brought in to do the market analysis and competitive landscape. I was then tasked with converting that research along with stakeholder interviews into a cohesive brand. Global Payments wanted to be able to speak with a unified voice across the 30 countries they operate in. The Company wanted to reiterate, “Who Global Payments is”. This interim brand helped modernize GP's visual presence, a strategic push away from a traditional payment processing model to an integrated software solution model and helped trasition the way for 2021's technology focused rebrand.
The color palette was modernized by adding some new brighter tones as well as transitioning away the dark green of the logo to a lighter accent green.
Internal Brand Update
Along with the the external rebrand, a new complimentary internal brand was created to allow the incoming CEO a chance to evolve the corporate culture. A set of 12 brand attributes were created and posters of these attributes were displayed in every Global Payment’s office around the world.
