I approached Sue, the founder of BGI (an approach to Chiropractic based on geometry and the golden ratio) about a re-brand for them. After going through my proposal she was excited to let me update the brand. This was no small feet considering she had the prior logo tattooed!
I chose Phi Caps for the logo type, a geometric all caps, sans serif typeface designed on the basis of the golden ratio.
The logo mark is still a triangle, the three corners still represent philosophy, science and art – they are just not physically labeled on the logo, The shape within the triangle is a combination of the Phi symbol for the golden ration as well as the letters B, G and I.
Together they become a unique logomark that both reads as Phi and a capital letter “B”.
This updated logo mark works well in all social media icon scenarios. Much of the marketing efforts for BGI is a grassroot effort spearheaded by the BGI clubs at Chiropractic Universities. I created a series of blank poster and handbill templates that these clubs could hand write information about upcoming events.
I am so impressed with your work, your research and your creativity. Thanks for doing this for Sue, BGI needed an overhauling and I believe these changes are just perfect. I was going to talk about each piece, font, business card, logo, but it ALL is excellent. !!!!
D.A. (Donna) Wils
(Sue Brown’s Partner)